can texting really alter brain chemistry?

Yep. Ever heard of cognitive restructuring? Neuroplasticity?
Don't worry. We'll explain.

When your brain has a thought, one of its synapses communicates with another. Through repetition, these synapses grow closer together to lighten the workload.

When you see, hear, or read about an emotion (especially when you don't expect to), your brain tries to imagine how it feels by firing those same synapses—with or without your permission.


We use this phenomenon against itself to help you bridge the right synaptic clefts, making it easier to ditch toxic mental and emotional norms for healthier ones.

It only takes 21 days to form a new habit, but it can take up to 254 consecutive days for it to feel automatic. Thought patterns are all about consistency—and that's where we come in.

If you wanna learn more about the science behind it, you'll get a kick out of our Information Deck.

who comes up with this stuff?


Founder & CEO

Johnny Crowder is a suicide/abuse survivor who spent his formative years battling a wide range of mental illnesses, from OCD and bipolar disorder to schizophrenia.

Crowder’s personal experience with mental illness, university-level psychology education, and contagious positivity combine to fashion a spirit of advocacy unlike any other.

As a touring musician, writer, and motivational speaker, Crowder has impacted millions of lives across the globe by de-mystifying taboo psychological principles with levity and wit.

After nearly a decade of clinical treatment and public advocacy, Crowder now relies on the simple principles he shares through Cope Notes to live a happier, healthier life than ever before.


It's time to meet the new you.