can texting really alter brain chemistry?

How long does it take to form a habit?
21 days? Maybe in a perfect world...

Your brain is constantly rewiring itself. The more often you think a thought, the more second-nature it becomes. Like it or not, these patterns come to form the basis of your personality.

And when you see, hear, or read about an emotion (whether it's positive or negative), your brain automatically tries to imagine how it feels by firing certain synapses.

Ever heard of something called neuroplasticity? Basically, we leverage your brain's ability to interpret and adapt in order to help it override outdated habits.

Contrary to popular belief, it can take up to 254 consecutive days to break an old habit or form a new one. Thought patterns are all about one thing: consistency—and that's where we come in.


If you wanna learn a little more about the science behind what we do and how it works, you'll get a kick out of thumbing through our Info Deck.

From psychology to technology and everything in between, we did our best to cover all the bases.


who comes up with this stuff?


Founder & CEO

As a suicide/abuse survivor, Johnny Crowder spent his formative years searching for resources to help him cope with his mental health issues, ranging from OCD and bipolar disorder to schizophrenia.

Crowder’s deeply personal experience with mental illness, university-level education in psychology, and contagious positivity combine to fashion a spirit of advocacy unlike any other.

As a touring musician, creative writer, and motivational speaker, Crowder has impacted millions of lives across the globe by de-mystifying taboo psychological principles with levity and wit.

After nearly a decade of clinical treatment, volunteer peer counseling, and public advocacy, Crowder now relies on the strategies he shares through Cope Notes to live a happier, healthier life.


It's time to meet the new you.