can texting really alter brain chemistry?

How long does it take to form a habit?
21 days? Maybe in a perfect world...

Every time you see, read, hear, or imagine something, it has an impact on your personality, your mood, and the way you process everyday life—whether you want it to or not.

Your brain is constantly rewiring itself, searching for the path of least resistance. The easier it is to think a thought, the more likely you are to think it. For better or worse, this is how habits are born.

And because your brain is going to change itself either way, we use clever, thought-provoking text messages to help it make the right changes: Positive, healthy, and hopefully permanent ones.

Contrary to popular belief, it can take up to 254 consecutive days to break an old habit or form a new one. Thought patterns are all about one thing: consistency. And that's where we come in.


Wanna learn more about the science behind what we do and how it works? Take a peek at our Info Deck.

From psychology to technology and everything in between, we did our best to cover all the bases.


who comes up with this stuff?


Founder & CEO

As a suicide/abuse survivor, Johnny Crowder spent his formative years searching for resources to help him cope with his mental health issues, ranging from OCD and bipolar disorder to schizophrenia.

Crowder’s deeply personal experience with mental illness, university-level education in psychology, and contagious positivity combine to fashion a spirit of advocacy unlike any other.

As a touring musician, creative writer, and motivational speaker, Crowder has impacted millions of lives across the globe by de-mystifying taboo psychological principles with levity and wit.

After nearly a decade of clinical treatment, volunteer peer counseling, and public advocacy, Crowder now relies on the strategies he shares through Cope Notes to live a happier, healthier life.


It's time to meet the new you.